Introduction

Business concept and objective

The Company's business concept is: To provide consumers with offers and information.

This is achieved:

- through the publication of free newspapers financed by advertisements and distributed house-to-house and through the distribution of printed matter, newspapers and samples to consumers.

- through the offering of Internet services and advertisements targeted at users of the Internet.

Profitability being our primary objective, the Group aims to be one of the leading players within its primary areas of activity. In order to realise this objective, the Group’s overall strategy is to be quality-oriented and expansive in the development of the organisation and our products.

North Media A/S operates in the front line, producing and selling against tough competition, where quality and personal effort make a difference.

For all our business areas, the driver of profitability is volume. It is therefore decisive that we achieve a significant share of the markets in which we operate.

Activities
 
The company's activities are segmented in three operating segments: Print, Online and Helsingør Dagblad. Furthermore, unallocated costs which are the result of group-related costs are displayed and which are not allocated to operating segments.