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The North Media Group is one of Denmark’s oldest providers of Internet-based services. Since the initiation of its activities in 1996, the Group has established a strong position in the market for Internet-based advertising services in Denmark.

The Søndagsavisen Group’s Internet activities comprise the following:

Kandidathuset (Ofir.dk)
Søndagsavisen.dk
MatchWork.com
BoligPortal.dk
MinReklame.dk

Kandidathuset (Ofir.dk)

Based on more than 30 years’ experience in the job market Ofir.dk and Søndagsavisen have established the company Kandidathuset a-s – Denmark’s largest job provider. The company has as its main objective to provide relevant candidates for employers by a combination of advertising in Søndagsavisen and on the Internet at Ofir.dk.

Ofir.dk is Denmark’s oldest job portal with more than 100,000 users every month. Based on state-of-the-art technology, Ofir.dk has developed a completely new job portal which satisfies the online job-seeking requirements of today’s candidates. Improved interaction with jobseekers provides better and more precise search results and hence more qualified applicants for jobs advertised by employers.

At the same time, Ofir.dk has complied with the desire for a broad job portal with many visitors at Ofir.dk and for more specialised and targeted environments for selected staff groups on the new job portals for financial staff, salesmen and nursing staff.

Kandidathuset is responsible for selling recruitment advertisements for Søndagsavisen, whose division into regions ensures that the advertisements are seen precisely where they are most relevant for recruitment purposes.

The combination of Print and Online media covers the media behaviour of both active and passive job-seekers. This provides the opportunity to reach both groups right where they are and even simultaneously.

Søndagsavisen.dk

Søndagsavisen.dk is the family site which makes life a little bit easier and everyday life a little bit more fun for the user. Søndagsavisen.dk brings vital news, lists and guides to family men and women. We portray and interview Danes from whom we can learn something. Søndagsavisen.dk is a transparent site which deals with the lives of Danish families, getting right to the heart of their interests: personal finance, married life, cohabitation, working life, holiday, food and health.

Søndagsavisen.dk continues to provide Mail, Chat and Dating services, which together meet the ambition to be the Danes’ preferred place to meet online.

Søndagsavisen.dk is primarily aimed at women under 40 with a middle or high income and a middlerange or higher training.

Søndagsavisen.dk’s business is based primarily on revenue from banner and secondarily on revenue from user payment.

MatchWork.com

MatchWork.com develops and hosts an Internetbased ‘Software as a Service’ platform showing classified advertisements for media enterprises that wish to carry on business in their own brand and on their own site.

MatchWork.com delivers fully integrated and developed sites within:

The recruitment market, supplemented with CV databases and unique match technology
The property market, which also provides for integration with estate agents
The motor market

Today, the product is being sold in the Danish, Swedish, Norwegian, UK and German markets. In 2009, MatchWork.com launched a new state-of-the-art technology platform, which supports all known earnings flows within classified advertisements. At the same time, it provides cost-effective operations and application adaptation. The customer can also participate in a shared network, creating a higher transaction volume, for the benefit of the customers and users alike.

Boligportal.dk

BoligPortal.dk was established in 1999 to make it easier for tenants and landlords to get into touch with each other. Today, however, it is operating within both home sales and rentals. The company operates BoligPortal.dk, which has more than 700,000 hits a month.

BoligPortal.dk is Denmark’s largest marketplace for rental housing with more than 7,000 new rental housing units every month, which puts BoligPortal.dk in a clear market leader position. The position is ensured by providing the market’s most efficient match of landlords and people seeking housing. BoligPortal.dk is based on a principle of free housing advertising for landlords and a principle of free home seeking for home seekers. However, the purchase of a package of additional services will significantly optimise the home seeking process.

In October 2009, BoligPortal.dk launched a new owner-occupied housing portal. The portal, which provides services for buyers and sellers, shows, for example, all housing units currently up for sale as well as the actual selling prices of housing units sold since 1992. In addition, buyers and sellers are given access to a Negotiation Report, which, based on actual selling prices of comparable housing units, offers the opportunity to evaluate the pricing of the housing unit, thus giving consumers greater insight into the housing market.

BoligPortal.dk is among the definitely fastest growing companies in Denmark, and in 2007, 2008 and 2009 it was awarded the title of Gazelle Company by the daily business newspaper Børsen.

MinReklame.dk

MinReklame ApS, which was acquired by Søndagsavisen a-s on 1 November 2007, is Denmark’s leading digital distributor. MinReklame is focused on online marketing and on helping Danish retail chains in attracting customers to the shops.

MinReklame ApS is definitely among the fastest growing companies in Denmark and was awarded the title of Gazelle Company by the daily business newspaper Børsen in 2008 and 2009.

MinReklame markets printed matter for more than 50 of Denmark’s largest retail chains on MinReklame.dk and Forbruger-mail.dk. Digital distribution provides retail chains with the opportunity to reach a large proportion of consumers under the Post Danmark ‘No ads please’ scheme. Furthermore, Min-Reklame is responsible for a large number of other online marketing products directed at Danish retail chains, including advertisements in newsletters and on websites, registrations for newsletters and traffic to websites and webshops.

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