The Søndagsavis Group is one of Denmark’s oldest providers of Internet-based services. Since the initiation of its activities in 1996, the Group has established a strong position in the market for Internet-based advertising services in Denmark. Since 1998, the Danish portal has been among the most frequently visited websites in Denmark.
BUSINESS AREAS
Søndagsavisen a-s has structured its internet activities as five business areas, each with particular focus on what the individual customer group may need and expect from a professional supplier:
- Job & HR-services
- Portal
- Media Solutions
- Boligportal.dk
- MinReklame.dk
OFiR.dk - Job & HR-services in Danmark
OFiR.dk operates a Danish marketplace for job recruitment ads and CV services on the Internet. The recruitment service is one of the three largest and most widely used job services in Denmark. With its large number of users, combined with the easy-to-use recruitment tools which intelligently combine jobseekers’ wishes with the employers’ needs, the Internet service ensures certainty of response for both parties. As a consequence, the Internet service OFiR.dk has become many companies’ first choice of recruitment advertiser.
OFiR.dk is cooperating closely with Søndagsavisen and can therefore offer customers a targeted advertsing platform on print as well as online, thus combining the strengths of the two media.
Søndagsavisen.dk
In October 2008, FORUM.dk became part of the new newspaper site Søndagsavisen.dk.
Søndagsavisen.dk is a topical site with focus on that which touches and affects Danes. Søndagsavisen.dk brings all news of topical interest, discussing in detail news of greatest interest to Danes. In addition to news, søndagsavisen.dk provides lifestyle subjects such as health, exercise, food and pets.
Søndagsavisen.dk continues to provide Mail, Chat and Dating services, which together meet the ambition to be the Danes’ preferred place to meet online.
Søndagsavisen.dk’s primary target group is 18-45-year-olds having a medium-sized or high income and middle-range or further education or training.
In 2008, Søndagsavisen.dk also launched the travel site Ferieliv.dk. Ferieliv.dk’s editorial uniqueness is its high proportion of user-generated material and interaction with users through competitions, debate and recommendations. In addition, Ferieliv.dk is intended to be the site on which users can buy their trip as swiftly as possible and at the lowest possible price.
Sonday.dk was launched in November 2008. Sonday.dk is a lifestyle site catering primarily for young urban users interested in fashion and music.
Søndagsavisen.dk’s business is based primarily on revenue from banner and permission marketing ads (e-mail marketing) and secondarily on revenue from user payment.